French Connections Launches New Display Advertising Opportunities
Leading French travel website, www.frenchconnections.co.uk, is for the first time offering access to its loyal and affluent market of consumers through online display and banner advertising.
by josh whiten Wednesday, April 13, 2011
Launched in 1996, French Connections is now a market leader for travel to France, attracting over 1.4 million page impressions every month. Over 60% of visitors are ABC1 and many are mature consumers and influential urban professionals who take several holidays a year (source: Hitwise).
The website has an established presence in the holiday rentals sector with over 5,000 holiday properties on offer throughout France, a database of properties for sale, extensive content on visiting France and a loyally followed blog.
The website’s media profile presence has also grown, with regular coverage in national newspapers, online travel resources and the best selling French travel magazines.
A range of advertising opportunities are now available from low cost ways to expose a niche business to widespread high profile campaigns. Options include banner advertising that can be targeted down to a granular level or booked for run of site, sponsored content – either existing or newly created - and sponsored or branded emails to an extensive opt-in database.
Commenting on the new advertising opportunities available, a French Connections spokesperson suggested that “our new banner and display advertising opportunities could be used by a range of major brands, niche travel operators or specialist French travel services to raise awareness amongst our quality audience.”
More information about banner advertising on the site is available at http://www.frenchconnections.co.uk/en/guide/editorial/155707-banner-and-display-advertising-on-french-connections
Josh Whiten of Whiten Marketing, digital marketing consultant in Folkestone Kent.
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