Outside Line appoints Leach to chairman's role following management buyout 

Creative digital agency Outside Line has completed a restructuring deal in which its senior management team has acquired investor Ingenious Media Capital's shareholding and appointed Steve Leach as Chairman of the board.

by Ildiko Kiss Thursday, April 14, 2011
Creative digital agency Outside Line has completed a restructuring deal in which its senior management team has acquired investor Ingenious Media Active Capital's shareholding and appointed Steve Leach as Chairman of the board.

The agency, which has orchestrated award-winning campaigns for a raft of major brands including Becks, British Gas and Arla Foods, sees former European Entrepreneur of the Year Leach join as non-executive director following a fresh seven-figure investment in the firm. Currently celebrating its tenth year as an independent, Outside Line's executive team plans to use the new funding to expand its operations in the UK and abroad.

"Ingenious have been a fantastic partner to us over the last 4 years and we are now really excited to be entering into a new phase of the Outside Line story with a chairman as widely known and respected as Steve. He's a true pioneer of the digital industry and taken with our track record for blending creativity and technological expertise, we expect his strategic vision and experience to have a major impact upon the company's future development," said agency Director Ant Cauchi.

With a staff of 60 based at its London office, Outside Line works with household name brands across a variety of sectors to deliver creative and impactful digital campaigns. Representing a diverse portfolio that ranges from Disney to Lurpak with a blend of dedicated websites, smart phone apps, social media campaigns and viral content, the agency has won a raft of industry awards under the management of directors Ant Cauchi and Lloyd Salmons, the partnership behind the multi award-winning Now Play It service.

Leach, who is the only individual to have simultaneously held the Scottish, UK and European Entrepreneur of the Year titles, founded digital marketing agency bigmouthmedia from an Edinburgh basement and grew it into the country's biggest search marketing brand prior to a merger with LBi in 2010. Appointed as chairman to bring a wealth of commercial and strategic experience to the firm, he was attracted to the Outside Line proposition by the company's potential for rapid growth.

"Over the years I've encountered a lot of agencies, but Outside Line was one of the few whose blend of raw creativity, technical excellence and sheer entrepreneurial spirit really stood out from the crowd. With their established reputation and proven approach to make brands stand out online there's tremendous scope for expansion in both the UK and overseas markets, and I'm looking forward to advising a team I've every confidence will make that happen," said Leach.

About Outside Line

Founded in 2001, Outside Line is an award winning, full service digital agency that brings great ideas to life. From design and development through to content creation and social media marketing, the agency works with global brands like Becks, British Gas, Arla Foods and Disney to deliver innovative and engaging campaigns.


Revolver PR – Full Cycle PR Revolver PR is a digitally enabled public relations consultancy geared to deliver results across the print, broadcast & digital media. Combining key press and public relations skills with leading-edge understanding of Digital PR, online news distribution, social media campaigns and video marketing, we offer a full range of corporate communications services designed to deliver twice the value of traditional PR.

0    submitted by Ildiko Kiss
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