Advertise Using Redes Sociales or Social Networks 

by Layla Kent Saturday, April 16, 2011
If you look at the popularity of websites today, you will find that the redes sociales or social network sites are the ones that are the most used after the search engines. Along with Google, Facebook and Twitter are said to be the power houses of the Internet. So if you are looking to carry out emarketing or marketing online then you shouldn’t ignore them as they have great potential when it comes to marketing. In Spanish, publicidad en internet which means internet advertising is something that is of paramount importance if you are to draw more and more prospective customers to your website.

Almost anyone who browses the Net today already has a Twitter or Facebook account and you might say that these people are your potential customers. If you try to promote your website or online store on these redes sociales then you will be reaching out to a whole lot more of customers than you would were you to restrict yourself to posicionamiento web or SEO. That does not mean that you should let go of SEO but we suggest that publicidad en internet on redes sociales can bring you added benefits if you add them to your current internet marketing campaigns.

If you would like to give your sales a boost through the redes sociales there are two methods that you can follow. The first thing you can do is use the social networking sites as a marketing tool and begin by creating profiles for your company on such sites. This way you provide an easy way for your customers to interact with you or open a dialogue about your products or services and niche with the general public. If you have had some experience in this kind of work, you might already know the benefits that the publicidad en internet can bring you.

If you decide you want to do the publicidad en internet on Facebook then you will be setting up a business page rather than a regular profile. But on Twitter all accounts are same and there is no way of distinguishing between a personal or a business account. On Facebook, rather than people becoming your Friends, they will have to “Like” your business page instead. This way, you can have a pretty long list of followers. On the redes sociales like Twitter create your company account just like you would your personal one.

On the redes sociales you can also opt for paid advertising or publicidad en internet. Since these social networking sites are still pretty new on the Internet there are expected to be better developments over time. You can also buy advertising on Facebook which works like the pay per click system that is available in major search engines like Google. You have to bid on a certain amount that you will pay every time a person clicks on your advertisement. If nobody clicks on it, you don’t pay; it’s as simple as that.

Resource Box: So if you would like to opt for publicidad en internet your best bet is to make use of redes sociales besides the regular posicionamiento web.

General | Categories: media
0    submitted by Layla Kent
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