entertainment, education, media, film, health, culture, religion, aids, hiv, africa, egm films, ethnographic media
The Video Project Promotes Miss HIV by EGM
Bold Documentary Exposes Ongoing HIV/AIDS Battle
by Diane Morrow Tuesday, April 19, 2011
email@example.com or 800.927.1517
Oklahoma City, OK—After an almost 30-year battle against HIV/AIDS, there is as much need as ever for unbiased and convincing educational materials about the virus. EverydayHealth.com reports that in 2007 nearly 7,000 new cases were diagnosed in people under the age of 24. The Centers for Disease Control and Prevention (CDC) estimate that 1 in 500 college students are infected. While the overall number of AIDS cases has gone down since the 1980’s, new cases of HIV in young people are just as common as always.
Aware of these troubling statistics and the ongoing need they represent, The Video Project, a leader in educational media on critical global and social issues, is featuring Miss HIV, a compelling documentary that provides a new perspective on the HIV crisis. The film by EthnoGraphic Media (EGM) was directed by Jim Hanon with producer Mart Green and addresses the struggle for dominance over HIV/AIDS education and prevention. In a blog feature in Ms. Magazine during World AIDS Day last year, Kyle Bachan called Miss HIV “thoroughly engaging viewing.”
The Video Project distributes thousands of programs each year to a diverse network that includes colleges, schools, libraries, religious groups and government and non-governmental organizations worldwide. It introduced Miss HIV to more than a hundred educational organizations at the National Media Market (NMM) in Kansas City in 2010.
According to Steve Ladd, the Project’s marketing consultant, “Miss HIV was the lead film on our trailer for the NMM, which is viewed by all attendees at a special screening. One librarian who previewed the film agreed it was an excellent introduction and discussion starter.” David Donnenfield, director of the Project, was very pleased with the response. “I was delighted to show the film. Many buyers expressed great interest in the program. We currently have received a number of orders for previews or purchase and expect many more.”
Throughout 2011 Miss HIV will be presented directly to educational institutions and college faculty. The Video Project will send copies of the film to major college, school and library publications for published reviews. “It will also be submitted for screening at major academic conferences throughout 2011 and will be featured in our 2011 catalog as one of our newest releases,” says Ladd.
Bill Oechsler, president of EthnoGraphic Media, is encouraged by the positive reception the film is receiving. “As an educational nonprofit addressing many of the toughest issues of our day through our films,” he comments, “EGM shares The Video Project’s desire to see quality resources in the hands of a motivated and discerning audience. It’s an honor for us to see Miss HIV as part of their award-winning programming that includes some of the best films and leading filmmakers from around the world.”
The documentary showcases women in Botswana participating in a stigma-free beauty pageant, Ugandan college students fighting the stigma of abstinence and gay-rights advocates at the International AIDS conference in Toronto combating stigmatization. Unapologetic and courageous yet consistently inspiring, Miss HIV shines a spotlight on ideological agendas that often complicate an already complex human crisis.
The trailer can be seen at The Video Project’s webpage at http://www.videoproject.com/misshiv.html
Diane is the Vice President of Public Relations at The B&B Media Group/ The Barnabas Agency. Based in Dallas/Fort Worth, TX
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