Myprgenie Published A Survey “Research Report Onwhat Journalists Want From Pr Services” 

by Alphanso Shuffel Monday, May 02, 2011
Importance of Press Release for online business promotion is inevitable with the increasing exposure of Internet and significance of online marketing. But to choose the right PR service for the type of Press Release you are holding is the key point of focus to lead your Press Release to the right direction. MyPRGenie held a survey to get to know the most demanded and used PR service channels used by media persons and formulated a white paper “Research Report on What Journalists Want from PR Services”.
“Research Report on What Journalists Want from PR Services” includes statistics about the following:
• There are multiple channels for media representatives to be pitched a story idea. The survey has concluded the most relied and trusted resources for journalists, so that when news is sent out on those media, it is most likely to be attended.
• Media persons dig specific content in a Press Release. The Press Release content includes headline, 5Ws, quotes,links to sources and/or some supporting video/pictures. The white paper survey results show what percentage of journalists look for which part, so that a Press Release can be written laying stress on that part in particular.
• Again journalists have multiple means and search engines to report on. The survey results can be used to design the Press Release content optimized for the most trusted medium.
• The report also contains tips to be followed when writing a Press Release as to please maximum number of media persons.

The white paper “Research Report on What Journalists Want from PR Services” can be used as a guideline stating the Do’s and Don’ts of a Press Release to maximize media viewership. It is also an important factor that you should have a media database so that you can spread your release to the world of great ideas. It is a freely accessible document helping PR stand up to the new Media Era.

MyPRGenie Inc.
1501 Broadway, 25th Floor
Paramount Building, Times Square
New York, NY 10036
Phone: (212) 807-8300

General | Categories: media
0    submitted by Alphanso Shuffel
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