UAE Market For Colour Cosmetics To Be Worth AED 519.5 Million In 2014 

by Biz Com For PRoactive communication Monday, May 02, 2011
The UAE continues to be a key market for colour cosmetic products as recent research indicates that consumption of facial and eye make-up, lip care and nail care products will continue to grow at a healthy pace over the next few years

This was revealed by Euro Monitor International, official knowledge partner of Beauty World Middle East, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the region.

“The latest figures indicate that the UAE market for colour cosmetic products will be worth AED 519.5 million by 2014, reflecting a 27.8 per cent increase over the 2009-2014 period,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. “As the UAE and the region in general traditionally enjoy high-spending on cosmetics and other beauty products, Beautyworld Middle East has seen strong interest from cosmetic manufacturers worldwide, keen on capitalising on this growing sector,” he added.

Eye and facial make-up, particularly lip make-up products including lipstick, lip gloss and lip liners are projected to be the two largest segments of this market.

The wide demographic spread within the UAE means that demand for cosmetics is widespread and across the price spectrum. Along with the strong demand for high-end, luxury products, there is also a robust market for the everyday, reasonably-priced product lines, making the UAE an attractive market for cosmetic manufacturers and suppliers of all kinds.

Beautyworld Middle East will run from May 24th to 26th, at the Dubai International Convention and Exhibition Centre. As the premier net-working and sourcing platform for the beauty industry in the region, it will feature a wide range of international brands, innovations, devel-opments and trends in the industry and will attract buyers, retailers, distributors and beauty industry professionals.

Exhibitors participating in the 2011 edition with a range of colour cosmetics include: Delia Cosmetics, Eveline Cosmetics and Bielenda Cosmetics from Poland; New Cid Cosmetics, London; and local UAE company Momentum Beauty products with its range of Biosculpture and Creative Nail Design products and other local companies New Fair Lady, Millia Cosmetics, Herms cosmetics and Premier cos-metics.


Show Profile:
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature from its inception over 15 years ago, as the key networking and sourcing platform for the beauty and cosmetics industries. As the largest event of its kind, it ensures direct access to over 700 exhibitors from 45 countries with 17,000 trade visitors.
With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.
There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.
Show website:

Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany’s leading trade fair organiser. With 450 million Euros in sales in 2010* and more than 1,770 em-ployees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries.
The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East and Playworld Middle East.
For more information, please visit our website at:
*Preliminary figures for 2010
For more information, please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889; Dubai – UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999

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