Innovative new brand identity and website launches top CGI studio Saddington Baynes’ 20th anniversary celebrations. 

Saddington Baynes, who pioneered digital retouching in the ‘90s and CGI for advertising and automotive in the ‘00s, are celebrating their twentieth birthday this year with an updated brand identity and a new website at saddingtonbaynes.com, which launches today.

by Laurence Collings Wednesday, May 11, 2011
The innovative new brand identity, developed by Saddington Baynes' in-house creative team, has been deliberately designed to adapt and evolve across each platform and over time. Based on the inkblot device, as used by pyschologist Hermann Rorschach and artists from Leonardo Da Vinci to Andy Warhol, the identity alludes to Saddington Baynes' emotive approach to image creation.

Chris Christodoulou, Managing Director, says: "Our new identity is constantly animated online and features individual versions for each member of our team. Our use of the inkblot not only signifies the understanding we've developed of the pyschology and science of imagery, but also serves as a challenge to ourselves: to continue to pursue even deeper understanding of how to craft a consumer's emotional reaction through our imagery."

Alongside a portfolio containing some of the most iconic advertising imagery of the last two decades, including work for Stella Artois, Volkswagen, Guinness and Honda, the new site also premieres a new magazine-style approach with an array of new projects and a host of behind-the-scenes articles and interviews with top 3D artists, retouchers and photographers.

Click here to reveal: www.saddingtonbaynes.com

More: For the full story about the new Saddington Baynes brand, go to:
www.saddingtonbaynes.com/2011/05/meet-the-new-saddington-baynes-brand/

Notes to Editors:
Saddington Baynes is an award-winning creative production studio established 1991.
Studio located in London WC1.
Pioneers in Digital Retouching, Computer Generated Imagery for advertising and automotive industries.
Concept through to delivery of visual content across all platforms: print, online, interactive, mobile, animation and emerging technological display devices.

Contact:
Laurence Collings
Head of Marketing
(0)2078 333 032
laurence.collings@saddingtonbaynes.com

Saddington Baynes
Studio 3
21 Wren Street
London
WC1X 0HF

Saddington Baynes is an award-winning creative production studio established 1991. Studio located in London WC1. Pioneers in Digital Retouching, Computer Generated Imagery for advertising and automotive industries. Concept through to delivery of visual content across all platforms: print, online, interactive, mobile, animation and emerging technological display devices.

0    submitted by Laurence Collings
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