Bitbop Selected as Finalist for 2010 MobileExcellence Awards 

by Jose Zavala Tuesday, October 26, 2010
BEVERLY HILLS, Calif. Oct 26, 2010 – Bitbop (www.bitbop.com and m.bitbop.com), Fox Mobile Group’s on-demand mobile TV subscription service, is selected as a finalist for the 2010 Mobile Excellence Awards for the ‘Best Mobile Application For Entertainment’ in the Technology category. The coveted Mobile Excellence Awards, produced by Little Monster Media, recognizes the best in mobile entertainment, including media, marketing and technology once a year in front of the industry’s biggest influencers movers and shakers.

"This is a huge accomplishment for Bitbop and we are honored that it is among the top applications in the Mobile Entertainment category,” said Chris Hoerenz, Chief Marketing Officer for Fox Mobile Group. “Bitbop offers consumers a unique viewing experience with high-quality video that can be viewed instantly anywhere, anytime over 3G, 4G, Wi-Fi, or downloaded to the phone.”

The Bitbop mobile application is available for BlackBerry® and Android™-powered smartphones. Subscribers can choose from a selection of exciting programming from numerous top-notch content partners and can browse and manage a personal queue of viewing choices directly from their phones or computers. Bitbop offers unlimited, full-length commercial free TV shows for on demand streaming or temporary download for $9.99 a month. Full-length movies will be offered later this year.

Bitbop was recently named by PCWorld as one of their ‘101 Best Mobile Apps’ and among their list of ‘12 Best BlackBerry Apps.’


“The growth of the Mobile Excellence Awards has been tremendous over the past three years and we are proud to announce such a strong line up of Mobile Innovators and stars as this years finalists,” said Founder & Chair of the Mobile Excellence Awards and CEO of Axis Public Relations, Sarah Miller. ”We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile.”


The Mobile Excellence Awards will be held December 6, 2010, at Paramount Studios in Hollywood, CA. Consumers can get more information and updates on Bitbop on Facebook at www.facebook.com/bitbop and Twitter at www.twitter.com/bitbop.


About Bitbop

Bitbop is a new wireless subscription service delivering on demand mobile TV and movies directly to U.S. consumers’ smart phones. The company’s state-of-the-art platform puts the flexibility of a home-based media center right in the user’s pocket. Bitbop’s service is accessible from any 3G or wireless network and features unlimited streaming or downloading of selected content from quality partners. http://www.bitbop.com/networks.

About Fox Mobile Group

Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corp’s Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

About Mobile Excellence Awards
The coveted Mobile Excellence Awards gives recognition to the best in mobile entertainment, including media, marketing and technology once a year in front of the industry’s biggest influencers, movers and shakers. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech, brands and more. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem at the most prestigious and influential event of the year. For more information, please go to www.mobilexawards.com.


About Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.

Note to Editors:

To request assets, please contact jose.zavala@fox.com.



Media & PR Contact for Mobile Excellence Awards

Thao Le or Jaimie Conley

310.276.2220

thao@axismarketingpr.com or jconley@mobilexawards.com

www.mobilexawards.com

Director, Global Communications

0    submitted by Jose Zavala
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