Leadership IQ CEO Mark Murphy featured on The Small Business Advocate radio show 

by Press Release Wednesday, May 11, 2011
WASHINGTON, D.C., May 12, 2011--- Leadership IQ CEO and best-selling author of Hundred Percenters and HARD Goals, Mark Murphy, was recently featured on the business radio program, The Small Business Advocate. Murphy, an internationally recognized expert on employee engagement and leadership training, spoke about how HARD Goals can help small business owners reach peak performance.

The Small Business Advocate is a nationally syndicated weekday small business radio program. The host and creator, Jim Blasingame, conducts more than 1,000 live interviews annually with the top experts and thought leaders with a focus on small business and entrepreneurship issues.

As a guest on the show, Murphy discussed the performance-enhancing benefits of HARD Goals. Defined in Murphy’s bestselling book of the same name, HARD Goals are Heartfelt (we care about our goals), Animated (so highly visual that we see our goals before we attain them), Required (creates a sense of urgency that overrides procrastination) and Difficult (pushes us out of our comfort zone and keeps the brain engaged).

“HARD Goals inspire the same kind of neural excitement that elicits high-level performance from elite athletes,” Murphy says. “And once you get a taste of what greatness feels like,” he adds, “it makes you want to achieve it again and again.”

Murphy and Blasingame also discuss how hiring managers need to hire for attitude with a focus on identifying people who want to achieve the kind of greatness HARD Goals inspire.

Click here to listen to the two-part interview on HARD Goals.

For more information about Mark Murphy or HARD Goals, please visit http://www.leadershipiq.com/ or contact Lyn Adler at (800) 814 7859.

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