Dunkin’ Donuts Expansion Plans On Track 

by Biz Com For PRoactive communication Monday, May 16, 2011
Shoppers and visitors to the hugely popular Dubai Festival Centre, will now be able to grab a cup of their favourite coffee and freshly-baked delights, without having to travel far, with the opening of the latest Dunkin’ Donuts branch at the creek side shopping and leisure destination.
The branch is the 63rd location in the UAE, where fans of the coffee and baked goods giant can access their favourite products. This expansion is part of the quick serve giant’s strategy to make their products available across the UAE, right where their consumers congregate. With the Dunkin’ Donuts range of products enjoying a great response across the country, the UAE is becoming an increasingly significant market for the brand.

“With our mission of making our products easily available to all our consumers in the region, the opening of the Dubai Festival City branch is extremely significant,” said David Rodgers, Dunkin’ Donuts General Manager. “Dubai Festival Centre is a leisure and shopping destination that draws in crowds by the thousands, making it a natural choice for an outlet of the world’s favourite coffee and baked goods chain.

“Our expansion strategy for the UAE, includes opening 11 outlets across the country this year. Our strength is the unmatched combination of our superior blend of coffee and a wider range of donuts than any other coffee shop in addition to dedicated standards of customer service,” he added.

Dunkin’ Donuts is the established leader in the market for coffee and baked goods with a robust worldwide presence in 31 countries. Currently the company has more than 9,000 outlets across the globe.

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