Emaar MGF accommodating with locational preferences 

Property buying decision influenced by various factors, location being top priority for most buyers

by nitin support Thursday, May 08, 2014
Emaar MGF, a joint venture between Emaar Properties PJSC ("Emaar") of Dubai and MGF Development Limited ("MGF") of India encompasses various aspects of real estate development, such as land identification and acquisition, project planning, designing, marketing and execution. At present, its focus is on the development of residential projects in Delhi and elsewhere in the NCR, Mohali, Hyderabad, Chennai and other key Indian cities.

The location of a property is a primary consideration, and one of the broad choices that help buyers define goals and Emaar MGF has perceived this desire of prospective buyers. The areas covered by Emaar MGF are some of the finest locations surrounded by welcoming green spaces, invigorating fresh air and sunlight; be it in Delhi NCR or other states. This has been the conception of Shravan Gupta, Executive Vice Chairman and Managing Director of Emaar MGF whose visionary approach and observance of the changing Real Estate trends led to the astute selection of locations for residential construction under Emaar MGF.

Further, Research has revealed that “Location” has presently become the top most purchase consideration for home buyers. The preference for “Location” is even higher than “Price” which was the biggest influencer for property purchase over the last few years. Emaar MGF’s upcoming projects like Emerald Hills, Palm Hills, Palm Terraces Select as well as Digital Greens are being planned in the Gurgaon region which is highly in demand for residential as well as corporate properties in Delhi NCR. This would especially accommodate with the important shift in behavior of the home buyers who take into consideration the “Location” of the residence, they would settle in. Though, there are several other factors that will influence purchase decision like Price and Connectivity. In fact, around 13% of home buyers give higher preference to the “neighborhood” and proximity of the property to hospitals, schools and offices as well but location of property still remains the top priority.

“Factors such as location of one's friends, family, job and other interests will help buyers choose a general location to begin the search for the right home. Our vision is to become the most admired Real Estate Company in India through meeting the changing requirements while adapting with the latest market trends” says Shravan Gupta.

The real estate companies are putting tremendous efforts to match up with the market transitions as well as the ever increasing requirements of the home buyers. While on the part of home buyers, the search for the perfect home requires to make decisions regarding how they would like to approach the process, the markets they wish to explore, and which features they need and want. The property purchase decision is crucial for the fact that large amount is involved in it and thus the buyer being selective over various factors is very obvious.

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