Sorpresa!'s Branded Block Launches Nationwide on Mega TV Via DirecTV 

Sorpresa! block will allow us to continue to provide an in language, in culture viewing experience that our Hispanic children and their families will enjoy

by Impact Wire Tuesday, February 17, 2009
Sorpresa! is now airing a branded kids block on Mega TV via DirecTV expanding its audience during this block by more than a million Hispanic satellite subscribers thru DirecTV Mas in addition to Sorpresa!'s existing 1.1 million cable subscribers. Now more kids and families nationwide can enjoy Sorpresa! through an in-language, in-culture preschool programming block launched on Saturday, February 7th. The one and a half hour block will air Saturdays and Sundays at 10 AM EST/7 AM PT.

"Sorpresa!'s unique style and commitment to serve the Hispanic children's audience along with our previous success with the branded block with them makes us confident that this new venture will be very successful. The Sorpresa! block will allow us to continue to provide an in language, in culture viewing experience that our Hispanic children and their families will enjoy," stated Cynthia Hudson, EVP/ CCO of SBS and the Managing Director of Mega TV.

"We are very happy to continue our partnership with Mega TV and to support their launch on DirecTV, enabling our programming to serve a wider audience beyond our existing 1.1 million cable subscribers," said Maria Badillo, SVP of Programming. "We have selected a collection of popular programs from Sorpresa! representing both educational and entertaining content, including preschool programs like Cubeez, Bali, Zumbers, Boom and Reds, and Telmo and Tula: Little Cooks."

About Sorpresa!

Sorpresa!, a Juniper Content Corporation company, is the nation's first Hispanic children's television network and digital community. Sorpresa! is offered on Comcast, Cablevision, Charter Communications, Cox Communications, Time Warner Cable, Verizon FiOS, participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems, Choice Cable and OneLink.

Juniper Content Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future events and future performance of Juniper Content Corporation. These statements are based on management's current expectations or beliefs. Actual results may vary materially from those expressed or implied by the statements herein. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of Juniper Content Securities and Exchange Commission filings. For a description of certain factors that could cause actual results to vary from current expectations and forward-looking statements contained in this press release, refer to documents that Juniper Content files from time to time with the Securities and Exchange Commission. Juniper Content is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida and Puerto Rico markets, with national distribution through DirecTV Mas and over-the-air affiliates. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at

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