Benefits of a Virtual Trade Show 

by amy perry Wednesday, January 12, 2011
If you ever wondered what a virtual trade show is, it is a kind of cross between a video game and a webcast meeting. And it is turning out to be the latest trend when it comes to trade shows. Although at the moment you might find that the number of trade shows that are being conducted online are a meager 1%, it is expected that this figure will go up to 25% in five years from now and one just cannot afford to overlook this market. A virtual event is a great way for a company to build their brand. Events such as these can make for an environment where customers can work with your company from anywhere in the world.

Just like virtual training or online meetings, a virtual trade show can either be straightforward or extremely realistic and yet breathtaking. In the simple virtual meeting technology, there is afeatures a web presence that mimics a physical environment. There are virtual spaces (such as lobbies and auditoriums) and virtual rooms (such as virtual meeting rooms, offices and booths). Additionally, sequence of pages each behaving like a virtual booth for one who wants to exhibit; besides, there is instant messaging so that attendees can talk to the exhibitors all in real time. The more complicated environments are those like the high-end video games. Here, each of the contestants gets to control an avatar. The voice over internet protocol or VOIP permits them to talk to the attendees and you can email brochures to attendees or simply allow them to download them. There are indeed many benefits when it comes to hosting a virtual event.

So why would one want to opt for a virtual trade show when the face-to-face meetings are so very real and satisfying? For the reason that this kind of virtual event provides quite a few benefits. Can you imagine a trade show with no expenditure for shipping, transportation, hospitality, hotels or booths? All you need is to spend a small amount for exhibition space. That’s all there is to it whether it is a digital expo, online sales conference or online job fair that you are looking to have.

You find more and more companies opting for a virtual trade show what with costs of travel steadily going up and travel budgets coming down. Having a virtual event is definitely a cheaper way of showcasing your merchandise. High tech and electronic companies are effortlessly at ease with such online events but you do have a lot of other industries right from designer clothing to chocolate factories showcasing their goods and benefiting from it.

When you host a virtual trade show, you don’t have to stick to the style that worked the previous year for you like most marketing departments get stuck into. You can experiment without too much extra cost and even explore new markets. If you make use of VOIP you can even give individual attendees special attention as you answer their queries. The virtual event is also green as it helps cut down on fuel costs.

Resource Box: So if you are looking for more information on virtual business solutions or need help in hosting a virtual trade show or any kind of virtual event, visit us now!

General | Categories: financial
0    submitted by amy perry
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