Hawker Beechcraft Fires Back at Media and Politicians on Business Jets
Supports corporations who rely on business aviation to succeed
by Impact Wire Thursday, February 19, 2009
"Many in the media and some politicians have misrepresented business aircraft as a symbol of excess instead of an increasingly necessary business tool," said Charles Mayer, vice president of Marketing at HBC. "This negative stereotype is damaging the ability of American corporations to compete globally and, at the same time, jeopardizing thousands of American aviation jobs."
"Frankly, we are puzzled by this approach given the importance of aviation to the American economy," Mayer said. "It not only represents more than 5.5 percent of total GDP, but is an industry that America dominates globally. It is time to embrace our strongest industries, not destroy them."
In the first of a series of advertisements, HBC pens an open letter to Starbucks sharing support for the company's business aircraft needs via the headline, "Dear Starbucks, You Still Need To Fly. We're Here To Help."
"Starbucks is a uniquely American success story with thousands of locations in more than 40 countries," Mayer said. "Like most successful corporations, Starbucks relies on business aircraft to manage and grow its business worldwide. We are here to help them fly even more efficiently than before by showing them how to right-size their flight department."
For example, like larger, much costlier aircraft, the new Hawker 4000 is ideally suited to intercontinental flights. With its industry-first composite construction that is lighter and stronger than aluminum, and its ability to carry eight passengers in stand-up, stretch-out comfort, the Hawker 4000 does most of what many corporations' bigger jets do, but at half the price.
"By right-sizing their fleet to the revolutionary Hawker 4000, Starbucks would give up almost nothing in capability, but gain a dramatic increase in efficiency - something the media, politicians and even their shareholders will appreciate," Mayer said.
HBC's advertising campaign will break on Feb. 19 in national business publications including the Wall Street Journal, Investors Business Daily, Financial Times and others.
Hawker Beechcraft Corporation is a world-leading manufacturer of business, special mission and trainer aircraft - designing, marketing and supporting aviation products and services for businesses, governments and individuals worldwide. The company's headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan.; Little Rock, Ark.; Chester, England, U.K.; and Chihuahua, Mexico. The company leads the industry with the largest number of factory-owned service centers and a global network of more than 100 factory-owned and authorized service centers. For more information, visit www.hawkerbeechcraft.com.
This release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including statements that address activities, events or developments that we or our management intend, expect, project, believe or anticipate will or may occur in the future are forward-looking statements. Forward-looking statements are based on management's assumptions and assessments in light of past experience and trends, current conditions, expected future developments and other relevant factors. They are not guarantees of future performance, and actual results may differ significantly from those envisaged by our forward-looking statements. Among the factors that could cause actual results to differ materially from those described or implied in the forward-looking statements are general business and economic conditions, production delays resulting from lack of regulatory certifications and other factors, competition in our existing and future markets, lack of market acceptance of our products and services, the substantial leverage and debt service resulting from our indebtedness, loss or retirement of key executives and other risks disclosed in our filings with the Securities and Exchange Commission.
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