media, television, culture, religion, christian, sean dunn, groundwire, teen outreach, broadcast hope
From MTV to Popular Hip Hop Stations, Groundwire Interrupts Teens with Answers to Life
by Audra Jennings Monday, January 31, 2011
Using a multi-pronged strategy, Groundwire leverages media and technology to meet teens exactly where they are — viewing, listening, texting, or chatting — and to invite them to voice their questions and struggles so they can find answers in the message of the Gospel. With a raw and real approach, the ministry builds its burgeoning impact through broadcasting that strategically places television and radio spots on secular stations. Teens listening to popular radio broadcasts or viewing favorite shows on networks like MTV, VH1, Cartoon Network’s Adult Swim programming, and Comedy Central are interrupted by direct spots. These spots catch their attention, resonating with where they are today. Groundwire’s targeted, authentic, and well-produced commercials are grabbing the attention of teens by the millions. Teens responding to the broadcast messages are invited to visit Groundwire’s website where they can chat with a live spiritual coach available day and night, as well as find a collection of resources such as podcasts by Groundwire’s founder and executive director, Sean Dunn, and daily devotionals.
Relevant topics, cutting-edge communication, the dynamic speaking and content of founder Sean Dunn, and powerful truths have made Groundwire a growing ministry. “Eighty-six percent of teens today believe in God, but don’t believe God is loving,” explains Dunn. “Even fewer believe that they are lovable. What would happen if those teens truly understood God’s purpose for their lives and the hope and meaning he offers each one?”
What began on radio over seven years ago has now expanded to also include television broadcasts in Los Angeles, San Francisco, Houston, Atlanta, Chicago, Dallas, San Diego, Phoenix, Tampa, Denver, Little Rock, and Spokane. Groundwire is experiencing growth as the ministry cuts right to the heart of the issues teens are wrestling with today and invites them to a safe and honest conversation where they can find answers in the truths of God’s word and in his love. Life-changing stories are received from teens of different backgrounds across the nation.
“I was struggling with a lot of things—cutting, not eating, depression, and suicidal attempts. I was angry and wanted to talk to someone. I felt that I would be judged or shunned if I talked to anyone I knew about such sensitive subjects. I heard an ad on the radio for Groundwire and decided to check it out. I logged on one evening, and since that night my life has changed in a lot of ways. The people at Groundwire chatted, prayed, and encouraged me. I could log on at pretty much anytime of the day and there would be someone to chat and/or pray with me. Since then, I’ve come a long way with their help, and most of all, God’s.”
“We are committed to expanding our reach even further in the coming year. We plan to grow our radio reach from 14 to 20 million listeners each week and our television audience from 20% to 40% of households in the US, and to even replicate our message into other languages,” says Sean Dunn. Groundwire has captured a unique opportunity to use mainstream media to “go into all the world” and reach an entire generation right where they are with the hope of the Gospel.
For more information, visit www.Groundwire.net and www.broadcasthope.com.
Audra Jennings is Senior Media Specialist at The B & B Media Group. Since 1987, The B & B Media Group, Inc. has used its broadcasting, marketing and advertising experience to provide the specialized and strategic publicity necessary to achieve the public relations goals of each client. The Barnabas Agency, a division of The B & B Media Group, Inc., is a proven provider of exceptional public relations and personal management services for authors, speakers, ministries and organizations.
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