Fairways Golf Sets Sales Record for January 

Records 31% increase in travel agency bookings

by Elise Segrest Tuesday, February 15, 2011
Birmingham, Alabama -- Fairways Golf Vacations, Inc. (Fairways Golf) closed the first month of 2011 with the largest jump in year-over-year sales since its founding in 1990, setting a January sales record. The 81 percent increase in sales was the result of expanded private label agreements with golf course management companies; a 31 percent increase in travel agent sales; a 27 percent growth in consumer direct sales at the company’s GolfThere.com site and a pent up demand for golf vacations. Alan Hale, President and CEO, commented, “In 2010, Fairways Golf expanded its product line to offer our customers access to the best golf destinations globally and domestically. We grew our marketing and sales team, preparing for what we hoped would be a pent up demand. With the success of January, we officially declare it ‘tee’ season.”

The growth of travel agent sales is an area of focus for Fairways Golf this year. “Golfers are a high yield, highly motivated travel group and we believe our product portfolio and travel agency consumer sales expertise are a winning combination. As a long time travel agency owner myself, I understand that agencies are seeking the best yield for their business. Fairways Golf pays full commission not only on the hotel, but on greens fees as well,” Hale explained. Fairways Golf Vacations is broadening its product line to include many new domestic and international destinations for golfers. The company also expanded its reach into the travel agent community. Travel agent sales grew by 31% in 2010 and activity in January was well ahead of the previous year. Hale continued, “We also are seeing increased interest in new markets such as: Las Vegas, Scottsdale and international destinations like Scotland and Ireland. Feedback from our sales team is that our existing customer base of over 500,000 group leaders and golfing couples are excited about booking golf vacations beyond our traditional core destinations.”
Fairways Golf Vacations executives also attributed increased sales to new initiatives with several state tourism agencies and with several private label golf vacation brands where Fairways Golf markets golf vacations to its confidential client’s existing customer base.
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About Fairways Golf Vacations: Founded in 1990, Fairways Golf has grown to be one of the largest golf tour operators in the world and is the largest golf vacation brand manager for some of the most prestigious leaders in the golf industry. These strategic relationships provide Fairways Golf and travel agent partners with unique product offerings that can't be accessed elsewhere. With headquarters in Birmingham, Alabama, Fairways Golf Vacations is headed by travel agency industry veteran, Alan B. Hale, CTC. More information can be found at: www.FairwaysGolfVacations.com or the travel industry portal of www.FairwaysGolfVacations.net.

General | Categories: sports, travel
0    submitted by Elise Segrest
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