Core Synesis Implements the New BPM Technology of AuraPortal for the Brazilian Corporation Usiminas 

Usiminas is, at present, the largest steel company in Latin America and one of the biggest in the world

by Straight Line Friday, March 18, 2011

Woburn (Boston), MA, March 16, 2011 - AuraPortal (, a global provider of Business Process Management (BPM) has announced that its Partner in Brazil Core Synesis has implemented the Suite BPM of AuraPortal in the Brazilian corporation Usiminas, which is one of the leading steel companies in the world.

Core Synesis, a partner of AURA in Brazil, has developed a Social and Environmental Responsibility Management application using the AuraPortal Business Processes Platform, considered by the specialized consulting company Gartner Inc. as one of the best in the world and described as an 'Example of next-generation BPMS'.

The Social and Environmental Responsibility Management solution is comprised of the following modules: Module of Associations by Results Management, Module of Requirement Panel for Sustainability, Module of Demand Management (Requests Management) and Module of Institutional Activities Management. All the modules are implemented by using the BPM (Business Process Management) technology of AuraPortal, with Business Rules and Indicators Panel.

About Usiminas:
Usiminas is comprised of 13 companies in the fields of mining, iron and steel industries, production of capital assets, logistics, solutions and services. Usiminas manages four business units: Mining and Logistics, Steel, Steel Process and Capital Assets.

It extracts iron grade ore; it then turns it into steel and processes it according to the customers specifications. It also provides sea, train and road freight and when necessary, it delivers finished assets as machinery and large-sized metallic structures.

Besides the permanent search for improved excellence in production and commercialization, Usiminas is very committed to the socio-cultural and environmental aspects, which is the reason why it has decided to implement an integrated Social and Environmental Responsibility Management system with the latest technology on the market.

About Core Synesis:
The consulting company Core Synesis has extensive experience in implementing AuraPortal BPM Suite projects in large industrial corporations, such as Eletrobrás (the largest electrical energy company in Latin America) or ArcelorMittal (the biggest metallurgical group in the world), or public entities such as the Secretariat of Transport and Public Works from the State of Minas Gerais (Brazil).

Specifically, its implementation AuraPortal BPM Suite Project in the ArcelorMittal Foundation has received the Global Awards of the Excellence in BPM & Workflow for its excellence in the customer implementation.

About Aura (AuraPortal) (
AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AuraPortal has a presence in 50 countries with more than 350 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), Carrefour, ArcelorMittal, Eletrobras, Saras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries.

AuraPortal Headquarters are located in North America (Boston) and Europe (Holland) whereas the software development facilities are located in Spain and India.

Auraportal Contacts:
Scott Rich
Skype: scott.marketingintl
Phone: +1 781-569-5940 or +1 978-808-6340
The Netherlands:

Scott Rich
400 Trade Center
Woburn, MA 01801-7472
+1 781-569-5940

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