Weatherchem Offers a Complete Solution for the Sweetener and Confections Market 

Weatherchem, the creators of innovative dispensing closures, now offers one of the industry's most innovative closure product lines for the sweets/confectionery market.

by JD Drake Friday, April 01, 2011
Weatherchem, the creators of innovative dispensing closures, now offers one of the industry's most innovative closure product lines for the sweets/confectionery market.

The confections and sweeteners market offers some interesting contrasts. It runs the gamut from flavored glazes, artificial sweeteners used as an integral part of weight control, to the colorful sprinkles and chocolate shavings used to top delicious desserts. At the same time, this market has one continuous need – colorful and convenient packaging that differentiates a brand.

In a very competitive market, Weatherchem offers a variety of closure and packaging solutions to give confectionery products an edge on the shelf and in consumers' kitchen cupboards. Whether it's an original Flapper®, LiquiFlapper®, the company's new FlapMate™ product, or any other of Weatherchem's closures, packaging becomes more convenient and easier to use for the consumer while looking great on the store shelf.

Special market trend considerations:

• Specialty cooking stores are popping up everywhere across North America, introducing their own specialized lines of cookware and specialty cooking products. Confectionery market growth will depend on the success of these boutique stores, and many carry extensive decorating lines for baking. All of these products will require accurate and easy to use dispensing.

• Rising obesity rates worldwide have created many opportunities for the sugar-substitute market. Furthermore, the number of diabetes cases has surged and sweetener sales are on the rise. Sweeteners represent a way for many people with diabetes to enjoy the simple sweet pleasure of adding a safe alternative to sugar to their morning coffee. Again, it's a growth market where accurate dispensing and storage are key elements for the success of the product.

• Consumers do not buy articles that are difficult to open or use, and when it comes to a sweetener or a confectionery product, dispensing is key. The product MUST be able to evacuate all of the product quickly (for large recipes) or provide an accurate and efficient dosing system (for recipes requiring smaller volumes). Weatherchem's closures do exactly what the consumer needs them to do.

Weatherchem Corporation is an innovative manufacturer and marketer of convenient plastic dispensing closures and controlled access packaging. As the creators of the original Flapper® dispensing closure, Weatherchem now offers one of the industry's most innovative closure product lines. In addition to Flapper these include: LiquiFlapper, NutraFlapper®, NutraGen II™, FlapMate and Grinder NR™. Whether designing or selecting packaging for a new product or revamping the design of an existing product, Weatherchem has the closures that consumers love.

For more information about Weatherchem Corporation, please contact Anna Frolova-Levi in the Marketing Department at 330.425.4206 or e-mail afrolova@weatherchem.com. Website: www.weatherchem.com

1    submitted by JD Drake
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