Friendly Competition on Facebook to Drive Good Behavior
by Blair Baldwin Saturday, April 02, 2011
“Leaderboards are a feature in many social games that introduce a competitive element into the game play,” says Blair Baldwin, one of the game’s creators. “The new leaderboard serves two purposes. It acknowledges folks who are doing a great job helping the environment, mentoring others, providing physical and emotional support, etc., and it uses friendly competition as a way to encourage the BetterScape community to tell more ‘good deed’ stories.”
Inspired by the run-away success of games like Farmville and Mafia Wars, the co-founders of BetterScape set out to make a Facebook game that both entertains online and improves the real-world offline. In addition to encouraging players to share stories about people making a positive difference, the game also acts as a vehicle to drive charitable donations to select 501(c)3 non-profits. Consistent with the theme of doing good deeds for the world, BetterScape donates 90% of the revenue from the sale of virtual karma sales to a different set of non-profits every month.
To learn more about BetterScape, visit www.betterscape.com or http://apps.facebook.com/betterscape.
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