Friendly Competition on Facebook to Drive Good Behavior 

by Blair Baldwin Saturday, April 02, 2011
BetterScape, a new Facebook game that encourages and rewards people for doing good deeds in daily life, is using friendly competition as a way to get people to behave better in daily life. The game’s new Good Deed Leaderboard shows who in the BetterScape community is the leading the pack in categories like Earth Saver, Mentor, Super Parent, Artist, Dynamo, and Fun Maker.

“Leaderboards are a feature in many social games that introduce a competitive element into the game play,” says Blair Baldwin, one of the game’s creators. “The new leaderboard serves two purposes. It acknowledges folks who are doing a great job helping the environment, mentoring others, providing physical and emotional support, etc., and it uses friendly competition as a way to encourage the BetterScape community to tell more ‘good deed’ stories.”

Inspired by the run-away success of games like Farmville and Mafia Wars, the co-founders of BetterScape set out to make a Facebook game that both entertains online and improves the real-world offline. In addition to encouraging players to share stories about people making a positive difference, the game also acts as a vehicle to drive charitable donations to select 501(c)3 non-profits. Consistent with the theme of doing good deeds for the world, BetterScape donates 90% of the revenue from the sale of virtual karma sales to a different set of non-profits every month.

To learn more about BetterScape, visit or

0    submitted by Blair Baldwin
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