EthnoGraphic Media Announces Affiliation with Hulu and Beliefnet, Cross Bridge as a New Content Partner 

by Audra Jennings Wednesday, August 18, 2010
For Immediate Release

Contact Diane Morrow 800.927.1517

Oklahoma City, OK—EthnoGraphic Media (EGM) has announced a new affiliation with Hulu and Beliefnet through Cross Bridge, LLC (Norfolk, VA), a newly-formed organization producing, acquiring, and distributing inspirational programming through the Internet at Through its affiliation with Cross Bridge, EGM will be providing some of its content for online streaming on Cross Bridge’s website and BeliefnetTV, which offer award-winning television programs, exciting original programming, and compelling feature films and interviews with prominent thought leaders. Both Cross Bridge and BeliefnetTV are owned by BN Media, an entity that also includes the investors behind Affinity4 (, an affinity-based marketing company that helps to support the goals of nonprofits by assisting in their fundraising.

EGM President Bill Oechsler states, “This is right where we need to be to reach our core audience. Cross Bridge is a preferred content provider to BeliefnetTV which has an arrangement with Hulu. EthnoGraphic Media’s films will be featured on these popular websites where they will be strategically positioned to reach the youth community with thought-provoking topics that bring awareness to critical issues and spur action.”

EthnoGraphic Media ( explores topics ranging from the HIV/AIDS pandemic to the Israeli/Palestinian conflict and transcendent themes like the power of forgiveness, reconciliation, and equality. EGM films share moving stories, but the organization is not about producing “feel-good” programming. Instead, each film is designed to start a global conversation incorporating many perspectives of the issues that are shaping our time. EGM will continue to create original programming that includes compelling feature films, documentaries, and interviews with thought leaders reaching across cultural, social, and geo-demographic boundaries.

“Because Cross Bridge and BeliefnetTV include faith-inspired content in their offerings, their programming fills a void left by the mainstream media. We are excited to be a part of that programming. Our mission to reach youth fits well with Hulu, for example, and we look forward to initiating new discussions among the audiences we will reach with Cross Bridge as one of our content partners,” continues Oechsler. In this initial release with Cross Bridge, EGM’s films include Beyond the Gates of Splendor and End of the Spear, as well as Miss HIV. To view these films go to

For Cross Bridge, the new affiliation with EthnoGraphic Media adds variety and challenging, thought-provoking substance to its current slate of programming. “By building our content with the offerings of well-respected organizations such as EthnoGraphic Media, we are better able to fulfill our brand promise to deliver ‘Media That Inspires’ to the broadest audience possible,” says Cross Bridge co-founder and President/Chief Executive Officer Steve Halliday, CPA, J.D. At, viewers can access a wide range of videos conveniently organized by categories ranging from animation, celebrities, comedy, and drama to faith, films, health & wellness, inspiration, music, news, politics, relationships, and sports. Viewers can also select by video length (i.e., clips, shorts, episodes, films, and features).


At, visitors will find a robust and easy to navigate website. There, they will find a wide range of videos conveniently organized by the organizations providing them and by categories ranging from animation, celebrities, comedy, and drama to faith, films, health & wellness, inspiration, music, news, politics, relationships, and sports. Viewers can also select by video length (i.e., clips, shorts, episodes, films, and features). For more information and to access a new dimension in high-quality inspirational programming, visit
About Beliefnet
Beliefnet, a recipient of the National Magazine Award for General Excellence Online, is the largest multi-faith online community for spirituality and inspiration. Its mission is to help people find and walk a spiritual path that instills comfort, hope, clarity, strength, and happiness for people who are exploring their own faith or curious about others. Beliefnet is the definitive source of spiritual information presented without a defined editorial point-of-view and is a leading authority for major news organizations in the United States. It covers an exhaustive range of topics and is continually enhanced by its users. Resources include blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries, and interviews with noted politicians, celebrities, and spiritual leaders. Beliefnet has more than 12 million newsletter subscribers and averages nearly three million unique visitors per month. Beliefnet is not affiliated with any spiritual organization or movement. Visit

EthnoGraphic Media (EGM) is an educational non-profit organization exploring the critical issues of our time. As a community of artists and filmmakers, EGM uses media to tell true stories of hope and compassion in the midst of suffering and strife. EGM believes that gaining a deeper understanding of the human condition inspires positive action. Visit

Audra Jennings is Senior Media Specialist at The B & B Media Group. Since 1987, The B & B Media Group, Inc. has used its broadcasting, marketing and advertising experience to provide the specialized and strategic publicity necessary to achieve the public relations goals of each client. The Barnabas Agency, a division of The B & B Media Group, Inc., is a proven provider of exceptional public relations and personal management services for authors, speakers, ministries and organizations.

0    submitted by Audra Jennings
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